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SCALEUP — INFRASTRUCTURE TO GROW
Is your company
ready to climb?
Growing generates sales. Scaling requires infrastructure.

When a company starts to grow, new customers, people, processes, information, tools, markets, and decisions emerge. And there is also a risk: that complexity grows faster than the business.

Estrategia Procesos Tecnología Datos Equipo Crecimiento
person gesturing during meeting with laptop
THE PROBLEM

The problem is not growing. It is enduring the growth.

A company can increase sales and, at the same time, be creating problems for the future.

More clients can mean more manual tasks. More employees can mean more coordination. More markets can mean more complexity. More tools can mean more scattered information.

And there comes a time when the founders and the management team become the bottleneck of the organization.

ScaleUp works precisely on that point: turning a growing company into an organization capable of scaling.
Diagnosis

Do you recognize yourself in any of these situations?

Growth often reveals problems that could previously be kept hidden. ScaleUp starts precisely there.

01

Sales are growing, but so are the operational problems.

02

Too many decisions depend on the founders.

03

There are processes that are still managed manually.

04

The information is spread across Excel, email, Drive, CRM, and other tools.

05

Each new client generates more work proportionally.

06

There are few metrics to manage the company.

07

The teams are functioning, but the organization is starting to generate friction.

08

It is difficult to know where to automate.

09

The company needs to incorporate AI, but it doesn't know where it generates value.

10

It wants to internationalize, but the structure is still not ready.

11

Funding is needed to grow.

12

There are business opportunities, but there is a lack of capacity to execute them.

If any of these situations occur, the challenge is probably no longer just to grow. The challenge is to build a scalable organization.
FOR WHOM

Companies that have already proven they can grow

ScaleUp is designed for organizations with a real business, traction, and a next stage to build.

01

Growing companies

Companies with recurring revenue that need to professionalize their organization to face a new stage.

02

Scaleups

Companies that have validated the market and need to accelerate sales, operations, team, technology, or expansion.

03

Innovative SMEs

Established companies that need to incorporate new capabilities to grow.

04

Technology companies

SaaS, DeepTech, AI, Biotech, Industry 4.0, Cybersecurity, Aerospace, HealthTech, and other technology-intensive sectors.

05

Companies preparing for expansion

Organizations that want to enter new markets, internationalize, or raise capital to finance their growth.

ARCHITECTURE

ScaleUp works on 6 infrastructures

We do not understand scalability solely as commercial growth. A company scales when different systems work together.

01

Strategic infrastructure

Objectives, priorities, business model, KPIs, governance, and decision-making mechanisms.

02

Organizational infrastructure

Structure, functions, responsibilities, capabilities, leadership, and team development.

03

Operational infrastructure

Processes, procedures, automation, efficiency, and elimination of bottlenecks.

04

Technological infrastructure

Tools, integrations, AI, automation, management systems, and technological architecture.

05

Data infrastructure

Information, dashboards, indicators, business intelligence, and the ability to make decisions based on data.

06

Growth infrastructure

Sales, marketing, channels, partnerships, financing, internationalization, and access to new markets.

Diverse group of students gathered around a laptop
OUR DIFFERENCE

We don't just tell you how to scale. We provide the infrastructure to do it.

Traditional consulting analyzes and recommends. Training conveys knowledge. Mentoring provides experience.

We combine those capabilities with a fourth layer: technology. 

Startups.st develops and uses proprietary technology to enhance the analytical, automation, tracking, knowledge, and connectivity capabilities of companies.

Diagnosis and strategy
Experts and mentoring
Technology
Implementation
Technology stack

Technology where it provides a concrete advantage

Technology is not adopted for fashion. It is adopted when the company's capacity increases.

ARGOS

Market & Business Intelligence

BUSINESS INTELLIGENCE

Intelligence to research markets, competitors, companies, sectors, and opportunities.

Where to grow? Who do we compete against? What markets present opportunities? Which companies should we know about?
EFOROS

Knowledge & Expert Infrastructure

KNOWLEDGE AND EXPERTS

Infrastructure to manage mentoring, specialists, and knowledge.

Matching Traceability Sessions Structured Knowledge
PISTIS

Business Matching

BUSINESS CONNECTION

Technology to identify compatibilities and opportunities between companies, corporations, partners, investors, and other agents.

Business Collaboration Partners Investment
THAUMATA

AI & Automation

ARTIFICIAL INTELLIGENCE

AI-based capabilities to support analysis, automation, knowledge, and business processes.

Reduce manual work Increase productivity Improve decisions Accelerate processes
Profesional trabajando con herramientas digitales y sistemas empresariales
BEYOND OUR TOOLS

We also improved the company's tech stack

We analyze the existing technological ecosystem and design the appropriate infrastructure for each company's growth stage.

CRM ERP Business Intelligence Automation AI Document Management Projects Marketing Automation Customer Success Data Dashboards Integrations

We do not impose a specific technology. We design the appropriate infrastructure for each company's growth stage.

METHODOLOGY

How does it work?

A progressive process that combines diagnosis, design, professionalization, technology, and growth.

01

We analyze

We evaluate business, strategy, finance, operations, technology, data, organization, sales, and market.

We found the limits
02

We design the scaling architecture

We identified bottlenecks and built a roadmap.

We prioritize
03

We professionalize

We work on structure, processes, responsibilities, management systems, and KPIs.

We increased capacity
04

We technify

We identify opportunities for digitization, automation, and artificial intelligence.

We reduce manual labor
05

We accelerate growth

We work on sales, marketing, channels, partnerships, and business generation.

We turn capacity into growth
06

We prepare the next stage

Internationalization, financing, investment, new markets, talent, technology, M&A or corporate partnerships.

We look forward
sittin people beside table inside room
PERSONALIZATION

Each company has its own scaling plan

Not everyone needs to implement the same thing. At the beginning, we define an individual roadmap based on the situation, objectives, and stage of each company.

PrioritiesWhat should we resolve first.
KPIsHow are we going to measure the evolution.
MilestonesWhat we should have achieved during the program.
TechnologyWhat digital capabilities should we incorporate.
OrganizationWhat needs to change to support growth.
GrowthWhat business, financial, or international opportunities should we develop.
EXECUTION

Not just training. Execution.

ScaleUp combines different layers so that the program does not end in knowledge, but in real changes within the company.

01

Diagnosis

02

Consulting

03

Executive training

04

Specialized mentoring

05

Technology

06

Implementation

07

Market Intelligence

08

Business Matching

09

Community and networking

The goal is not simply to know more. It's for the company to function better by the end of the program.
IMPACT

What can a company achieve?

Depending on your initial situation, ScaleUp can intervene in different dimensions of capacity, productivity, growth, and readiness.

More capacity

Processes and systems prepared to manage greater volume.

Less dependence on the founders

More structured organization, responsibilities, and decision-making mechanisms.

More productivity

Automation and technology applied to high-impact processes.

Better decisions

KPIs, data, dashboards, and business intelligence.

More sales

Improvement of the commercial system, pipeline, channels, and alliances.

Higher profitability

Identification of inefficiencies and process improvement.

More scalability

Reduce the direct relationship between growth and structural increase.

Preparation for internationalization

Processes, information, and capabilities to address new markets.

Preparation for investment

Metrics, strategy, narrative, and business structure better prepared to attract capital.

people sitting down near table with assorted laptop computers
CLEAR LIMITS

What is it not?

ScaleUp is designed to work on the real business, not to add another layer of theory or tools without purpose.

It is not an accelerator for startups.

We work with companies that already have a business and need to build an organization ready to grow.

It is not an MBA compressed into four months.

Training exists when it helps to execute. The focus is on the real business.

It's not consulting that ends with a PowerPoint.

The analysis is just the beginning. We want real changes in processes, technology, organization, and growth.

It's not about installing tools just for the sake of installing tools.

Before incorporating technology, we ask: what problem does it solve?

It's not about putting AI in the company.

We identify specific use cases and prioritize those that have business impact.

It's not about growing at any cost.

Scaling means increasing capacity, revenue, and impact without proportionally multiplying resources, costs, and complexity.

DELIVERABLES

What does each company receive?

A concrete work structure to understand the current situation, build capacities, and continue scaling after the program.

01

Scalability Analysis

Initial situation, strengths, bottlenecks, and risks.

02

Growth architecture

Map of necessary capabilities to support the next stage.

03

Roadmap

Priorities, responsibilities, KPIs, and milestones.

04

Technology map

Current technology, gaps, automation, AI, and recommended systems.

05

Professionalization Plan

Processes, organization, and management systems to be developed.

06

Growth plan

Sales, marketing, partnerships, and expansion opportunities.

07

Market Intelligence

Markets, competitors, and relevant opportunities.

08

Post-program roadmap

Next steps to continue scaling.

person touching and pointing MacBook Pro
FOR PROMOTING ENTITIES

What does the promoting entity receive?

ScaleUp is also designed as a product for administrations, corporations, chambers, universities, development agencies, and entities that want to strengthen their business fabric.

Recruitment and selection of companies
Individual analysis
Scaling plan
Executive training
Specialized mentoring
Technological infrastructure
Monitoring of KPIs
Evolution of companies
Events and connections
Growth Day
Aggregate Impact Report

We don't just measure "10 companies participated." We can show what capabilities they had when they entered, what we've worked on, and how they have evolved.

FORMAT

An adaptable program to the territory and the ecosystem

Companies
10 per edition as a reference.
Duration
4–6 months.
Modality
Hybrid, in-person or online.
Dedication
10–15 hours per week.
Customization
Territory, industry, size, and objectives.
INVESTMENT
As measured

The final investment depends on the number of companies, duration, depth of support, mentoring, technology, implementations, verticalization, internationalization, and additional activities.

ScaleUp

Growing is not the same as climbing.

Growing means doing more. Scaling means building a company capable of doing more.

ScaleUp works on what exists between both concepts: the infrastructure.

Strategy - Organization - Processes - Technology - Data - People - Market

Let's talk...