01
Entrepreneurs with an idea
People who want to turn a business idea into a real entrepreneurial project.
Entrepreneurship Program
How do I turn my idea into a business?
From Idea to Business
A complete program to transform early-stage ideas and projects into validated, structured businesses ready to go to market.
From project to action
Build as you go.
IDEA
→
VALIDATION
→
BUILD
→
LAUNCH
Idea → Project → Market
From idea to action
Having a good idea is only the beginning.
Between an idea and a business, there are decisions to make, hypotheses to validate, customers to understand, a business model to build, and a market to test.
From Idea to Business, from Startups.st, supports entrepreneurs and teams throughout that journey.
We don't just teach entrepreneurship.
We support participants so they can build their project as they progress through the program.
We support participants so they can build their project as they progress through the program.
The starting point
What problem does it solve?
Many projects start with an interesting idea, but they still cannot answer fundamental questions with sufficient clarity.
Does the problem we want to solve really exist?
Who is our client?
Are you willing to pay?
What should our value proposition be?
How are we going to generate income?
How do we validate the business without investing too much?
What do we need to build first?
How did we get our first clients?
What do we need to launch?
Are we ready to seek funding?
The program turns those questions into work, experimentation, and decisions.
Target audience
Who is it for?
02
Entrepreneurial teams
Teams that need to validate their value proposition, market, and business model.
03
Early stage projects
Projects in an initial phase that need structure, support, knowledge, and connections to move forward.
Expected outcome
The goal: to finish with something built.
We don't want participants to come away with only knowledge about entrepreneurship.
STARTING POINT
“I have an idea”
→
Result
“I have a project that I can keep building”
The process
How does it work?
From initial analysis to preparation for the next stage.
01 / EXPLORE
Explore
We understand the idea, the problem it aims to solve, the market, and the initial hypotheses.
PROBLEM · CLIENT · MARKET · COMPETITION · TRENDS
02 / DEFINE
Define
We turned the initial idea into a value proposition and a business model that we can validate.
VALUE PROPOSITION · SEGMENTS · BUSINESS MODEL · HYPOTHESIS
03 / BUILD
Build
We moved from hypotheses to experimentation. We worked on the MVP and the initial market tests.
MVP · EXPERIMENTATION · VALIDATION · METRICS · ACTION PLAN
04 / CONNECT
Connect
We bring projects closer to people and organizations that can help them move forward.
MENTORS · EXPERTS · ENTREPRENEURS · CORPORATIONS · INVESTORS
05 / LAUNCH
Launch
We prepared the project for its next stage.
GO-TO-MARKET · PITCH · FUNDING · SALES · ROADMAP · DEMO DAY
Support model
One program, multiple layers of support.
We combine different mechanisms so participants can learn, apply, test, and move forward.
01
Training
Workshops and practical sessions on entrepreneurship, strategy, business, marketing, sales, finance, technology, and business management.
02
Mentoring
Individual and group sessions with specialized professionals.
03
Project work
Each participant applies the content directly on their own initiative.
04
Technology
We use our platforms to manage resources, tracking, mentoring, and the development of participants.
05
Community
The participants come into contact with other entrepreneurs and agents of the ecosystem.
06
Connections
We facilitate connections with experts, corporations, investors, and other relevant opportunities.
Results
What does each project achieve?
The program is designed to produce tangible outputs.
01
Problem and customer validation
Evidence of who the customer is, what problem they have, and what needs really exist.
02
Value proposition
Clear definition of what the project offers, for whom, and why it should matter to them.
03
Business model
Structured hypotheses about customers, revenue, costs, channels, and how the business operates.
04
MVP / validation experiment
A first solution or mechanism that allows us to test the main hypotheses with the market.
05
Initial go-to-market
First approach to reaching the market, attracting users, and winning customers.
06
Roadmap
Priorities and next steps to continue developing the project after the program.
07
Pitch
Preparation of the proposal to present it to clients, partners, institutions, or potential investors.
Differentiation
What is it not?
It is not a course on entrepreneurship.
Training is a tool. The goal is for each participant to progress in the construction of their own project.
It is not a series of webinars.
We combine training, mentoring, individual work, follow-up, community, and connections.
It is not just filling out a Business Model Canvas and getting a certificate.
The methodological tools are merely a means. What is important is to contrast the hypotheses with the market and make decisions based on evidence.
It is not an automated platform that tells you whether your idea is good.
We use technology to enhance analysis, monitoring, and support. But behind it all, there are trainers, mentors, experts, and a management team.
We don't promise that every idea will become a business.
Validating also means discovering that a hypothesis does not work. Identifying it early allows for modifying the proposal, pivoting, or avoiding dedicating resources to an unvalidated opportunity.
Validating before investing is also moving forward.
The model
Technology + methodology + people + ecosystem.
The combination allows the program to go far beyond training.
01 / TECHNOLOGY
Technology
Platforms and tools to manage participants, mentoring, information, and tracking.
02 / METHODOLOGY
Methodology
A structured process from the idea through validation and launch.
03 / PEOPLE
People
Program team, trainers, mentors, and specialists.
04 / ECOSYSTEM
Ecosystem
Entrepreneurs, universities, institutions, corporations, investors, and other stakeholders.
For organizations
Designed for institutions that want to create new businesses.
We adapt the program to the territory, sector, target group, and objectives of each organization.
Public administrations
Universities
Chambers of Commerce
Foundations
Corporations
Hubs
Technology parks
Development agencies
Entities of the ecosystem
Can be delivered as a program
Format
A program adaptable to any context.
10–20
projects by edition
3–4
months in duration
3
modalities: in-person, online, or hybrid
8–10 h
weekly indicative dedication
Scope
What's included?
End-to-end management of the program, from recruitment to measurement and presentation of results.
Design and adaptation of the program
Dissemination and Recruitment Strategy
Participant selection
Initial project diagnosis
Individual roadmap
Specialized training
Individual and group mentoring
Project tracking
Technological platform
Access to community and ecosystem
Events and networking
Demo Day / final presentation
Measurement of results
Final report of the program
Investment
A program tailored to each organization's needs.
The final budget depends on the number of participants, duration, in-person delivery, mentoring volume, sector specialization, and complementary activities.
Outcome for the organization
What does the organization that commissions the program receive?
We don't just deliver activities. The organization receives a complete program with tracking of progress and results for each initiative.
This way, it can know not only how many people participated, but also what progress was made during the program.
Startups.st
From an idea to something you can validate, present, and continue building.
A program for entrepreneurs with an idea to take the first steps toward turning it into a business.
Explore → Define → Build → Connect → Launch
I want to launch a program
Contact
Let's talk about your next program.
Tell us the territory, target group, sector, and objectives of your organization, and we'll design the most suitable format.
Request information